Made at ICO

Client: Illinois College of Optometry
Materials: Social graphics, WordPress, print collateral, direct email
Role: Campaign look and feel, logo lock up, web design, UI/UX

Made at ICO was a 360 campaign designed to seduce prospective students while highlighting the accomplishments of alumni. The look and feel of this campaign, as well as the typographic logo, sit comfortably within the existing brand guidelines of the college, while being clearly distinguishable from the usual content published by them.

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